The Modern CMO.

The Modern CMO is a defining work for a defining moment. As AI reshapes how companies compete, engage, and grow, most marketing organizations are still operating on models built for a pre-intelligence era. With clarity and urgency, Robert Painter delivers a structured roadmap for how now marketing operates in the AI era. For CMOs, CEOs, and boards confronting change, The Modern CMO is not a perspective piece. It is a mandate and a roadmap for building what comes next.

Meet the book changing marketing.

Learn More

What People Are Saying

“The Modern CMO by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM OS). For CMOs and enterprise marketing leaders, it sets the new standard for building scalable, AI-driven growth.”
“A masterclass in modern leadership. The Modern CMO reframes AI not as a tool, but as infrastructure and gives marketing leaders the blueprint to compete at enterprise scale.”
“In The Modern CMO, Robert Painter defines the future of the profession, introducing Marketing Engineers and the AI Marketing Operating System (AIM OS) as the structural foundation for AI-driven growth. For CMOs and marketing leaders, this is the definitive playbook for turning artificial intelligence from experimentation into engineered, enterprise performance.”
“At a moment when CMOs are under unprecedented pressure, Robert Painter delivers rare clarity. This book is not about trends. It is about building marketing systems that win.”
“Every boardroom discussing growth, accountability, and AI should have this book on the table. The Modern CMO is the operating model reset marketing has been waiting for.”
“The definitive guide to AI-driven marketing strategy. The Modern CMO establishes Marketing Engineering as the framework CMOs need to operationalize AI, modernize their martech stack, and deliver measurable growth.”
“If you are searching for how to implement AI in marketing at enterprise scale, start here. Robert Painter connects artificial intelligence, data architecture, and performance accountability into one clear operating model.”

The Modern CMO.

Meet the book changing marketing.

“A masterclass in modern leadership. The Modern CMO reframes AI not as a tool, but as infrastructure and gives marketing leaders the blueprint to compete at enterprise scale.”

“At a moment when CMOs are under unprecedented pressure, Robert Painter delivers rare clarity. This book is not about trends. It is about building marketing systems that win.”

“Every boardroom discussing growth, accountability, and AI should have this book on the table. The Modern CMO is the operating model reset marketing has been waiting for.”

“The definitive guide to AI-driven marketing strategy. The Modern CMO establishes Marketing Engineering as the framework CMOs need to operationalize AI, modernize their martech stack, and deliver measurable growth.”

“If you are searching for how to implement AI in marketing at enterprise scale, start here. Robert Painter connects artificial intelligence, data architecture, and performance accountability into one clear operating model.”

About

Press