Press

“In The Modern CMO, Robert Painter defines the future of the profession introducing Marketing Engineers and the AI Marketing Operating System (AIM OS) as the structural foundation for AI-driven growth. For CMOs and marketing leaders, this is the definitive playbook for turning artificial intelligence from experimentation into engineered, enterprise performance.”

The Modern CMO by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM OS). For CMOs and enterprise marketing leaders, it sets the new standard for building scalable, AI-driven growth.”

“The definitive guide to AI-driven marketing strategy. The Modern CMO establishes Marketing Engineering as the framework CMOs need to operationalize AI, modernize their martech stack, and deliver measurable growth.”

“If you are searching for how to implement AI in marketing at enterprise scale, start here. Robert Painter connects artificial intelligence, data architecture, and martech into one clear operating model.”

“A masterclass in modern leadership. The Modern CMO reframes AI not as a tool, but as capability, and gives marketing leaders the blueprint to compete at enterprise scale.”

“At a moment when CMOs are under unprecedented pressure, Robert Painter delivers rare clarity. This book is not about trends. It is about building systems that win.”

“Every boardroom discussing growth, accountability, and AI should have this book on the table. The Modern CMO is the operating model reset marketing has been waiting for.”

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